TEACHING MATERIALS AND AUXILIARY BOOKS FIND NEW OPPORTUNITIES IN NEW CHALLENGES?

With the gradual advancement of the new college entrance examination, teaching materials and supplementary books are also facing a new market situation.

COLLEGE ENTRANCE EXAMINATION PROVIDES GREAT DEVELOPMENT SPACE FOR THE TEACHING MATERIALS AND AUXILIARY MARKETS

The "unknown" in the implementation process of the new college entrance examination reform is full of challenges, it also provides unlimited prospects for the development of the teaching materials and auxiliary publishing industry. In the opportunities and challenges, publishers need to combine their own unique resource advantages to make a strategic layout for the development of teaching materials and auxiliary products. The increase in demand also means more opportunities.

the benchmarks of various industries in the national teaching materials and supplementary books have always paid close attention to and continued and in-depth research on the "three new" of new curriculum standards, new college entrance examinations, and new textbooks. On this basis, the overall development idea of "correctly grasping the reform orientation, accurately locking the connotation of change, and accurately serving front-line teaching.

Nnknown expansion of the track, the strategic layout has its own proposition.Teaching materials need to develop products around students' comprehensive quality education. At this stage, attention can be paid to the research and development of three types of teaching aids: examination, synchronization and thematic. These products occupy a certain market in many provinces and cities.

Teaching materials and teaching aids can also provide comprehensive solutions for college entrance examination with new intelligent teaching aids. Facing the new college entrance examination, we can adhere to the three "follow closely" principles. The first is to keep up with the development direction of the new curriculum reform. The second is to keep up with the new trend of the college entrance examination proposition. The third is to closely follow the new policy of college enrollment plan.

Varieties continues to expand, and the performance of core products is outstanding.The strong demand of the teaching materials and supplementary books market, publishers can expand the scale of product line building in multiple dimensions and create core products by gravity. Some brands that have begun to enter the market in recent years have expanded rapidly and performed well. In addition, publishing can also stabilize the market advantage by subdividing disciplines.

The future market competition will intensify and the situation will be broken.College entrance examination determines that there is considerable room for development in the teaching materials and auxiliary markets. In the future, the competition in this subdivision of teaching materials and teaching aids will be more intense. Accordingly, publishers need to interpret the development status and pain points in order to find a way to break through. Teaching materials and teaching aids will face a new round of market reshuffle. Only products with higher quality and more in line with the characteristics of the new college entrance examination can have a place.

The future, the overall market competition in the subdivision of new teaching materials and teaching aids will be more intense. In this regard, the quality of content is the core competitiveness of this kind of books. In addition, market competition may also bring some bestsellers in non-traditional teaching and auxiliary industries.