POPULAR ART BOOK MARKET?
At present, the state has brought art into the scope of the senior high school entrance examination, the art education and training market has become more hot, and books on related topics will also be revitalized. The vigorous promotion of "double reduction" provides more time and opportunities for children to read, while popular art books with weight and quality and strong readability are bound to be paid attention.
THROUGH THE MARKET, PREFERRED PRODUCTS
In recent years, the spiritual needs of readers have soared, and the publication and sales of art books have shown a prosperous scene. A large number of books with the theme of art appreciation and art history in the European and American markets have been introduced into China, and they are gradually becoming charming. If readers want to choose a new and timeless art classic, how should they choose?
First of all, it should be an entry-level friendly book. Secondly, it is a book that wins with content and continues to have an effect. Thirdly, it should also have artistic standards higher than the market's book appearance and presentation form.
Trend 2:Music and photography introductory practical books show new trends. Practical art introductory books are an important part of the art book market. For example, the copybook for the introduction of calligraphy, the piano score and fingering explanation for the introduction of musical instruments, and the introduction of photography and painting are all important directions. With the popularity of mobile Internet, short video dissemination and other environmental changes, in addition to just-needed copybooks, other categories have been somewhat impacted. At present, these practical books have changed their playing methods and adapted to the needs of readers, showing new trends. The introductory photography books have expanded from photo shooting to more subdivided directions such as short video shooting and editing.
Trend 1:From the west to the chinese tradition, popular books on art history are selling well. In recent years, inviting famous artists to interpret or sort out western art history with relaxed language and pictures has become a hot topic. Excavating the entry point of artistic interpretation from Chinese traditional culture and history is also one of the planning points of some publishing organizations. Museums and myths have also become the entry point for the popularization of art.
Trend 3:The popularization of film knowledge and the introduction of film and television screenwriters to the public. Like art history and other categories, there are also related books such as film popularization and introduction to film screenwriters. This is closely related to the hot topic of the film and television market in recent years, and video shooting has become a common way of entertainment and work in public life.
Trend 4:Marketing takes into account mass market and vertical and niche channel expansion. Some publishing houses have formulated the strategy of multi-dimensional simultaneous exposure from public number marketing matrix, tremolo marketing matrix, small red book marketing grass, etc. in the early stage, so as to keep the marketing replay, keep the marketing exposure and keep the marketing heat.
